Gatorade Dream Court Guizhou

About This Project

Summary

Through our collaboration with the NBA, our team in China transformed a local basketball court in Guizhou into an immersive Gatorade experience. Recognizing the power of the world’s third most popular sport to unite and inspire, we breathed new life into the space to create a branded and culturally relevant slam dunk powered by the community.

Goals & Objectives

This wasn't about just refurbishing concrete and hoops - we had a shared vision to invest in a recreational space that would ignite dreams, build meaningful connections among basketball fans, and foster a sense of local pride.

Results & Impact

Not only was the design a local hit, but the Gatorade Dream Court was also met with significant media excitement. The project garnered 203M+ in total online exposure, 14.9M+ in total online play, and 10.3M+ in press release exposure.