Amanda McCants x PETA on Adoption

About This Project

Summary

PETA partnered with comedy creator Amanda McCants on two engaging videos promoting animal adoption, spaying and neutering, and the urgent need for homes for shelter dogs. One used Amanda’s signature humor in a speed-dating concept with adoptable dogs, while the other took a more heartfelt approach, featuring Amanda and PETA’s Ashley Frohnert sharing personal adoption stories and reflecting on the emotional realities of adoption as they walk through a shelter.

Goals & Objectives

The campaign aimed to raise awareness for animal adoption among young adults by partnering with Amanda McCants to create authentic, engaging content that highlighted her passion for adoption and advocacy for shelter dogs through humor, storytelling, and relatable social-first videos.

Results & Impact

By combining humor with emotional storytelling, the campaign encouraged audiences to see adoption in a new light, reaching more than 2 million people across Amanda’s platforms and generating over $38,000 in earned media value through strong engagement and impactful social content.