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End Abortion Stigma

Planned Parenthood Federation of America PROJECT
End Abortion Stigma by Planned Parenthood Federation of America

credits

Title
  • End Abortion Stigma
Entrant
  • Planned Parenthood Federation of America

About This Project

Summary

We know that abortion stigma is insidious misogyny — a not-so-subtle flex of power and control — woven through a false narrative used to promote shame. Shifting culture makes it imperative that we take back the narrative by normalizing stories of people who have abortions. To destigmatize abortion we created innovative, engaging, and non-judgmental content that demonstrate the power to control our bodies with boldness and optimism and show audiences the full spectrum of sexual reproductive care.

Goals & Objectives

Our goal is to use storytelling to show that abortion is a normal part of sexual and reproductive health care with innovative, non-judgmental narratives that counter stigmatized messages we often get. This national integrated campaign encourages people who have had abortions to tell their stories.

Results & Impact

End Abortion Stigma successfully uses empowering stories to shatter abortion stigma, prompting audiences to re-think sexual and reproductive health. We know abortion is necessary, essential, health care. Fighting abortion stigma helps make abortion patients, providers, nurses, and volunteers safer.

the team

Melanie Newman
  • Senior Vice President, Communications and Culture
  • PPFA
Lauren Garcimonde-Fisher,
  • VP, Brand
  • PPFA
Theresa Darlington
  • Senior Director of Video Production
  • PPFA
Maria Smith
  • Senior Director, Creative
  • PPFA
Sandy Perez
  • Senior Director, Brand Marketing
  • PPFA
De'Osha Randolph
  • Director, Brand Strategy
  • PPFA
Nathan Engebretson
  • Director, Marketing and Brand Engagement
  • PPFA
Ande Hubbard
  • Creative Director
  • PPFA
Ali Bibbo
  • Associate Art Director
  • PPFA
Esther Chan
  • Senior Video Editor
  • PPFA
Adielenah Perez
  • Senior Video Producer
  • PPFA
Kim Duron
  • Video Producer
  • PPFA
Yena Oh
  • Editor
  • PPFA
Lyss Hyacinthe
  • Social Media Director, Health
  • PPFA
Allison Rhone
  • Senior Director, Social Media
  • PPFA
Katharine Goodwin
  • Director, Patient Advocacy Campaigns
  • PPFA
Tatiana Perkins
  • Associate Director, Patient Advocacy
  • PPFA