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Power to the Patients: Country Music Healthcare PSA

Power to the Patients
Power to the Patients: Country Music Healthcare PSA by Power to the Patients

credits

Title
  • Power to the Patients: Country Music Healthcare PSA
Entrant
  • Power to the Patients

About This Project

Summary

The Power to the Patients’ Country Music Healthcare PSA features Grammy-winning Lainey Wilson, Jelly Roll, and Valerie June during the Super Bowl and across massive earned medoa. These top artists lambasted a rigged healthcare system across America that hides prices, system-wide, to inflate medical bills to evade accountability.

Goals & Objectives

Our key audience was comprised of elected federal officials in Washington, D.C. who can create and move legislation towards real price transparency in healthcare. We had to first make them aware of this issue from powerful voices that carry weight in American culture and whose opinions are trusted.

Results & Impact

The PSA ran as a Super Bowl spot and was featured in Billboard, Rolling Stone, TMZ, CNN and more. The collaboration garnered an incredible amount of attention in federal offices in Washington, D.C. and contributed greatly to momentum for healthcare price transparency in Congress.

the team

Kevin Morra
  • Writer/Director
  • Power to the Patients
Paul J. Morra
  • Executive Producer
  • Power to the Patients
Cynthia Fisher
  • Executive Producer
  • Power to the Patients
Boaz Freund
  • Director of Photography
  • Power to the Patients
Martin Schoeller
  • Lighting Design
  • Power to the Patients
Tim Mullen
  • Editor
  • Power to the Patients
Jelly Roll
  • Featured
  • Power to the Patients
Lainey Wilson
  • Featured
  • Power to the Patients
Valerie June
  • Featured
  • Power to the Patients
Linda Bent
  • Associate Producer
  • Power to the Patients
Ilaria Santangelo
  • Associate Producer
  • Power to the Patients
Didier Morais
  • Public Relations Director
  • Power to the Patients
Michael Morra
  • Public Relations
  • Power to the Patients