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Power to the Patients: Hip Hop Healthcare PSA

Power to the Patients
Power to the Patients: Hip Hop Healthcare PSA by Power to the Patients

credits

Title
  • Power to the Patients: Hip Hop Healthcare PSA
Entrant
  • Power to the Patients

About This Project

Summary

The Power to the Patients’ Hip Hop Healthcare PSA features six of Hip Hop’s all-time greatest legends: Fat Joe, Busta Rhymes, Chuck D (Public Enemy), Method Man (Wu-Tang Clan), French Montana, and Rick Ross. These iconic artists decided to utilize the prominent celebration of Hip Hop’s 50th Anniversary to represent for people in struggle and all of us who are suffering a rigged healthcare system across America that hides prices, system-wide, to inflate medical bills and to evade accountability.

Goals & Objectives

Our key audience was comprised of elected federal officials in Washington, D.C. who can create and move legislation towards real price transparency in healthcare. We had to first make them aware of this issue from powerful voices that carry weight in American culture and whose opinions are trusted.

Results & Impact

The PSA generated over 1.3 Billion earned media impressions and was distributed by over 150 national outlets including CBS News, CNN, Variety, Rolling Stone. The collaboration led to leadership meetings with over 100 Members of Congress and with VP Harris and Biden and bills passed in Congress.

the team

Kevin Morra
  • Writer/Director
  • Power to the Patients
Paul J. Morra
  • Executive Producer
  • Power to the Patients
Cynthia Fisher
  • Executive Producer
  • Power to the Patients
Raul Conde
  • Producer
  • Power to the Patients
Fat Joe
  • Featured
  • Power to the Patients
Busta Rhymes
  • Featured
  • Power to the Patients
Chuck D
  • Featured
  • Power to the Patients
French Montana
  • Featured
  • Power to the Patients
Rick Ross
  • Featured
  • Power to the Patients
Method Man
  • Featured
  • Power to the Patients
Boaz Freund
  • Director of Photography
  • Power to the Patients
Martin Schoeller
  • Lighting Design
  • Power to the Patients
Freddie McGraw
  • Editor
  • Power to the Patients
Anthony Carvalho
  • Post Production Supervisor
  • Power to the Patients
Sia Aghaiepour
  • Talent Relations
  • Power to the Patients
Didier Morais
  • Public Relations Director
  • Power to the Patients
Mike Morra
  • Public Relations Manager
  • Power to the Patients
Rich Jospitre
  • Associate Producer
  • Power to the Patients
Linda Bent
  • Associate Producer
  • Power to the Patients
Ilaria Santangelo
  • Associate Producer
  • Power to the Patients