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Where Do They Go?

PPK PROJECT
Where Do They Go? by PPK

credits

Title
  • Where Do They Go?
Entrant
  • PPK

About This Project

Summary

For this year’s Pride initiative, PPK continued its partnership with the Rose Dynasty Foundation by creating a campaign that shines a light on LGBTQ+ homelessness. This campaign includes a social video that depicts a video chat with a teacher and homeless student; brochures disguised as a struggling student’s report card; and a poster series that visualizes the harsh realities of homelessness.

Goals & Objectives

Our overall goals were to drive awareness to this issue affecting the LGBTQ+ community and create awareness for the Rose Dynasty Foundation. However, each deliverable had its own goal of creating misdirects, like simulating a teacher/student video call and disguising a brochure as a report card.

Results & Impact

We created awareness on this issue and the Rose Dynasty Foundation by having our work picked up by major publications like AdAge, The Drum, Ads of the World, and Little Black Book. Our social video had 48,733 reach and 52,326 impressions.

the team

Garrett Garcia
  • President
  • PPK
Steve Bowen
  • Creative Director
  • PPK
Steve Bowen
  • Shot and Directed
  • PPK
Alan Schneller
  • Art Director
  • PPK
Carmen Masterson
  • Art Director
  • PPK
Meg Chamlee
  • Copywriter
  • PPK
Kayla Goucher
  • Marketing Coordinator
  • PPK
Kayla Goucher
  • Video Editor
  • PPK
Cecil Robinson
  • DEI Co-Leader
  • PPK
Patrick Guyer
  • Director of Photography
  • PPK
Roger Hughes
  • Director of Audio Production
  • PPK