Health Playbook: Sunscreen Safety

About This Project

Summary

Part of a multi-part FDA Health Playbook series, these “Don’t Get Burned” sunscreen PSAs feature NFL Hall of Fame’s Darrell Green, 2018 NCAA Lacrosse Champion Kristen Gaudian, and George Mason University Basketball Forward Josh Oduro. A famous football celebrity and 2 young athletes from 3 popular outdoor sports encourage viewers to use broad spectrum sunscreen when exposed to the sun. Viewers are directed to fda.gov/healthplaybook to learn about sunscreen and other protection measures.

Goals & Objectives

Campaign educates viewers about risks of sun exposure and seeks to persuade consumers to use broad spectrum sunscreen products with an SPF of 15+ to protect against skin cancer and early skin aging. Celebrity athletes reinforce the message that the pros use sunscreen, making it socially acceptable.

Results & Impact

Campaign is ongoing. In first 18 months, PSAs have generated 574+ million impressions, including 480 million donated TV PSA impressions. Media channels include: Donated TV PSAs, digital video, digital pre-roll video, theater screens and lobby monitors, and medical waiting rooms.