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Alli Serona

Purpose
Alli Serona by Purpose

credits

Title
  • Alli Serona
Entrant
  • Purpose

About This Project

Summary

The Bus Stop is an interactive mobile art installation, co-created with women from Bengaluru’s informal workforce. Symbolic of countless unheard voices united by a simple ask - a bus stop in the neighborhood. Touring 4 informal settlements without a bus stop, it served as a community platform to engage in crucial discussions with decision-makers, civil society, and media, on the urgent need for better, accessible public transport and the essential connections for underserved communities.

Goals & Objectives

The low carbon transition in Bengaluru is equitable & inclusive ensuring participation, especially from the informal workforce. Participatory creative approach fosters ownership and pride among informal workforce women, boosting confidence to communicate their needs to external stakeholders.

Results & Impact

200+ women, 3,764 votes for a bus stop, 15+ women gave live interviews, 55+ media features in English, Kannada & Tamil, 19 decision-makers supported, 3 of 5 bus routes approved, 25,000+ families benefit. Strengthened ties with transport authorities, leading to engagement with the Transport Minister.

the team

Mrinalini Ray Mehta
  • Impact, Measurement and Learning
  • Purpose
Komal Chaudhry
  • Project Manager,
  • Purpose
Ananya Sharma
  • Visual Designer
  • Purpose
Nitish Dorle
  • Digital Campaigner Lead
  • Purpose
Gayatri Bhatia
  • Digital Campaigner
  • Purpose
Nithya Gowda
  • On-ground Campaigner
  • Purpose
Preksha Sharma
  • Writer & Editor
Amulya Noronha
  • Kannada Copywriter
Mandira Kalaan
  • Project Principle
  • Purpose
Mallika Arya
  • Project Lead
  • Purpose
Tanisha Arora
  • Creative Strategy Lead
  • Purpose
Impact Measurement and Learning
  • Insomanywords.space
Kowdhi Handicraft
  • Flourish.shop
Community Engagement, Permissions and Logistic support
  • Association for Promoting Social Action (APSA)
Community Walking Audits & Proposed Feeder Bus Routes
  • Bengawalk
Design and Production
  • Studio Sorted