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About This Project
Summary
Our Better World (OBW), the storytelling initiative of the Singapore International Foundation, tells stories in Asia to inspire people to take action. OBW tells the stories of those who are part of the solution to the refugee crisis in the hopes of inspiring others to do the same. OBW told 3 stories: Open Door Policy, a non-profit that trains refugees for remote work Sisterhood Community - women refugees empowering each other Warsan, a refugee who started a regional refugee writers collective
Goals & Objectives
The goal: raise awareness on the plight of refugees in Asia The message: refugees are not looking for a hand out but a hand up The campaign's target markets: Southeast Asian countries where there are refugees -Malaysia and Indonesia. Other markets were Singapore, India and the Philippines
Results & Impact
The series received 3.2 million views and encouraged 3,340 actions. People shared, volunteered, donated, sponsored and partnered with our story subjects. The campaign facilitated conversations that made more people aware of the crisis, and provided ways to improve the lives of the displaced in Asia.
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