RESET

About This Project

Summary

Our Better World (OBW), the storytelling initiative of the Singapore International Foundation, tells stories of people doing good in Asia to inspire others to take action. With our planet facing incredible threats right now, OBW’s environmental series brought into the spotlight stories, blogs, and an event which showed what we have been doing to impact the earth, why we need to reset our behaviour and how we can each make a critical difference.

Goals & Objectives

To raise awareness of the environmental crisis and to get people to reset their behaviours that have been harming the planet. Through our content, we highlight how each person can practise sustainable habits with practical tips and the significance of collective efforts in tackling the crisis.

Results & Impact

Our series was viewed over 8.6 million times, bringing about over 10,000 actions, including donations and volunteer sign-ups for the environmental NGOs we featured. After viewing our content, 70% of our surveyed respondents felt more inclined to do their part to help the environment.