Our Forest is in Your Hand Campaign

About This Project

Summary

RFM creates art and media to raise awareness about the Amazon Rainforest to inspires action. Through "Our Forest Is in Your Hand" campaign, RFM reached 65+ million people worldwide starting a collective environmental and social movement. At Coachella and Cannes, RFM took the lead to make value-based content that engaged the public and hundreds of media coverage fostering a sense of hope, collective responsibility and action on climate issues such as banning single-use plastics and conservation.

Goals & Objectives

RFM is a media company focused on timely and environmentally transformational content which speak to sustainability, environmental and climate’s most pressing issues, such as safeguarding the Amazon, a vital carbon sink. RFM's goal is maximize impact and increase awareness of environmental issues

Results & Impact

* Higher shared digital voice 25% * Influenced public to ban single-use plastics & protect forests * Initiated conservation efforts to protect endangered animals * Fostered a sense of collective responsibility * Gained 20+ Vounteers * Featured 300+ global media outlets * Reached 65+ million people