About This Project
Summary
River of Song, October Project's inaugural activation for Make Music New York's 20th Anniversary, invited New Yorkers of all ages to sing and/or march with the All-City Marching Band along the Hudson River from Riverside Park to Pier I—a jubilant flashmob parade bringing harmony and joy to the streets of NYC. Singers and non-singers alike united in October Project's award-winning round "Joy," culminating in a performance at Pier I. New Yorkers march for many reasons. This was a MARCH FOR JOY.
Goals & Objectives
Our goal was to create a one-of-a-kind, community music-making event, free and open to the public, for people to come together in a joyful musical experience, to sing and/or march with a Marching Band in a surprise, flashmob Parade of Joy through Riverside Park, bringing joy to bystanders along the
Results & Impact
Named “THE Make Music New York vocal program of the season,” with a marching band, choirs and New Yorkers of every ilk, River of Song was deemed one of THE major events of MMNY 2026. Enthusiastically received by participants and public alike, it is slated to become a perennial Make Music Day event.
