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About This Project
Summary
Moving the Margins (MTM) is building inclusive creative communities by providing resources and support for artists and makers to flourish. Its large-scale exhibitions stimulate deeper conversations within our community covering topics like spirituality, race, ethnicity, gender, environmental and social justice. Our firm was approached to rebrand MTM and develop cohesive, repeatable marketing communications to promote their artist in residence program.
Goals & Objectives
Our goal was to create a brand to consistently express the intent and diversity of this unique pro-artist, pro-diversity, pro-conversation, pro-community organization. We have achieved this through a dynamic visual brand, storytelling through video, and multi-channel digital promotion & PR.
Results & Impact
MTM has achieved greater recognition & awareness throughout our community; we've increased engagement in each activity they host; and captured new audiences through participation in one of our city's most well-attended events, enabling their artists & mission to play a unique role in day-long event.
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