Believe-In-You Money

About This Project

Summary

In a world where financial systems often reinforce racial injustices and inequalities, the release of RUNWAY founder Jessica Norwood's book “Believe-In-You Money: What Would It Look Like if the Economy Loved Black People?” (Penguin Random House 2024) is a healing balm, full of hope and possibilities. Believe-in-You Money (BIY$) delves into the history of Black business investing and shares six profound ways we can all use capital as a powerful tool for addressing racial injustice.

Goals & Objectives

Jessica’s vision for an economy that loves Black people is an invitation for all. By offering practical guidance, the book invites all people—wealth holders and wealth movers—to invest in Black business owners and culture makers in a way that creates a better tomorrow.

Results & Impact

Since Oct 2023, Jessica has been on various media to address the racial wealth gap. Her book hit #1 on Amazon's Hottest New Releases List within four weeks of its pre-sale launch. Community ambassadors nationwide are hosting Believe-in-You Money Circles to discuss the book and share money stories.