Allegra Airways

About This Project

Summary

North Americans are feeling the effects, as pollen season is now 20 days longer than it was 20 yrs ago and 21% more intense. As the 3rd allergy medication to market, with a perception that the product is functionally identical, Allegra needed a way to deliver value & drive commercial growth. Allegra Airways is the world’s first navigation tool specifically designed to provide real-time running, biking and walking routes with better air quality. Covering all 9M sq kilometres of the US.

Goals & Objectives

Launch and drive traffic to the Allegra Airways platform to differentiate Allegra from its competitors Increase share of voice Increase purchase intent

Results & Impact

In just the first 5 weeks we've created 206,943 clean routes resulting in 55M+ clean breaths taken. 3.5B in earned impressions, moving from 3rd to 2nd in category share of voice 50% increase in purchase intent We turned a 4% decline in sales into 1.45% growth, driving $3M in sales & building