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A Million Conversations: Rebuilding Trust in Healthcare with Under-Represented Communities

Sanofi PROJECT
A Million Conversations: Rebuilding Trust in Healthcare with Under-Represented Communities by Sanofi

credits

Title
  • A Million Conversations: Rebuilding Trust in Healthcare with Under-Represented Communities
Entrant
  • Sanofi

About This Project

Summary

Sanofi’s "A Million Conversations" is a global health equity initiative launched with a €50M commitment to rebuild trust in healthcare with underrepresented communities. The initiative has 3 strategic pillars: 1. Education: Increase diverse representation in healthcare leadership roles via a scholarship 2. Dialogues: Build forums to empower marginalized communities to converse directly with the healthcare industry 2. Influence: Collaborate with partners to turn conversations into action plans

Goals & Objectives

Year 1 objectives were to: 1. Earn the right to be heard with impactful research, evidence and data 2. Raise awareness of the problem with inclusive and creative communications 3. Attract partner organisations to co-host dialogue events and academic partners to launch the Sanofi NextGen Scholarship

Results & Impact

We have: * Interviewed 24K people in 10 countries about trust in healthcare * Sparked candid conversations in 37 dialogue events * Reached 8M people with creative social-first campaigns, including 3M video views * Onboarded 100 diverse people to a healthcare scholarship with 14 academic partners

the team

Patrick Steen
  • Director
  • Purpose Union Limited
Lewis Iwu
  • Founder
  • Purpose Union Limited
Lydia Richmond
  • Associate Director
  • Purpose Union Limited
Lea Futschik
  • Diversity Scholarship and Engagement Director
  • Sanofi
Raj Verma
  • Chief Culture, Diversity + Ex Officer
  • Sanofi
Christelle Foucault
  • Diversity, Campaigns & External Engagement Director
  • Sanofi
Marcia Goraieb
  • Global Lead, Culture & Strategy/Diversity & Inclusion Communications
  • Sanofi