Black Entrepreneurs Day (BED)

About This Project

Summary

BED was born in the wake of George Floyd when Daymond John felt we need to build business, not burn them. In doing so BED partnered with high level celebrities, athletes and entertainers to bring guidance and inspiration to the next generation of rising entrepreneurs. With the support of blue-chip brands, BED has effected change in corporate America while maintaining its grassroots mission of teaching the underserved entrepreneurial community.

Goals & Objectives

Daymond wanted to engage brands to stand with him. Brands had to do publicity be involved. These partnerships and panels lead to corporate responsibility and teaching those who were eager to learn from high profile celebs and entertainers about their journey in an educational manner.

Results & Impact

Since its inception, BED has raised close to $1,000,000 in grants for entrepreneurs and businesses. By electing for social media as its primary distribution platform, BED has also leveraged its incredible celebrity driven panels to take over 10 million viewers in the past two years.