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About This Project
Summary
The SHE Media Co-Lab at SXSW®: Whole Life Health 3-day event focused on thought-provoking science-driven conversations about topics that empower women to take charge of their whole health. Full agenda: https://www.shemedia.com/sxsw-2024/schedule Programming offered the audience the opportunity to hear directly from doctors, experts and advocates about the latest advancements in healthcare. We supplemented the programming with activations that aligned with the Whole Life Health theme.
Goals & Objectives
1. Increase awareness of SHE Media in the Health & Wellness space 2. Create an environment where experts, advocates and sponsors could connect with our audience 3. Deepen our relationship with our community by offering opportunities for exposure on our stage & networking with like-minded women.
Results & Impact
Attendance was 4700+ & our digital reach was 84MM+. Attendees loved our sponsors, with more than 500+ signups for the Headshot Studio, sold-out morning exercise classes and queues for the giveaways. Media coverage included Yahoo Finance, Variety, Sports Illustrated and Austin-American Statesman.
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