JOIN OUR NEWSLETTER
About This Project
Summary
In 2021, Coming Soon discovered a content gap when they searched for Black girls surfing in the main stock libraries while working with Soma Surf, an NGO that aims to empower the girls in São Tomé and Príncipe through surf therapy. Shocked by this, Coming Soon approached Betclic, a brand that aims to give visibility to people that defy the odds in sport, and together with Shutterstock we decided to create a collection of assets featuring the Soma girls and a documentary to tell their story.
Goals & Objectives
Our main goal was to raise awareness about the lack of representation in surf and promote diversity in the sport. At the same time we wanted to bring visibility to Soma Surf's work and support them through the licensing of the stock assets.
Results & Impact
Donations have increased by 5,568%. Since October, 634 assets have been licensed across 39 countries. The campaign had a 40.3M reach, and it has been organically showcased by media outlets in Europe, US and Brazil. The documentary has been selected by TAP Airline, enabling us to reach more audiences
JOIN THE NEWSLETTER