About This Project
Summary
Robert F. Kennedy Human Rights was created in 1968 to carry on Senator Kennedy’s legacy and forge ahead with his unfinished work. Their team of committed attorneys, issue experts, advocates, entrepreneurs, and writers work to ensure freedom of civic activism, hold leaders accountable, and speak truth to power, in partnership with frontline advocates all over the world. Their bold new digital platform shines a light on these issues and the work being done to support peace and justice.
Goals & Objectives
Goals for the new digital platform included raising awareness around these issues through storytelling and versatile new page building tools, and using thoughtfully integrated tags to promote discovery of related themes, issues and the people working tirelessly to bring change.
Results & Impact
In the short time since launch, the new RFKHumanRights.org has helped to spread the stories of active human rights cases and the work being done to build support with tens of thousands of visitors from across the globe. And new articles, cases, events, and features are being added every day.
