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About This Project
Summary
Recognizing the marketing challenge facing grassroots nonprofits, SixDegrees.org set out to discover what would be possible if these organizations had access to the same creative talent and expertise as the world’s largest brands. In this groundbreaking collaboration with Advertising Week, we paired six nonprofits with six of the industry’s leading agencies for development of complete 360° campaigns at no cost. Purpose, Produced illustrates what’s possible when cause meets creative.
Goals & Objectives
Purpose, Produced was designed to rewrite the rules of pro bono work, empower and equip grassroots nonprofits to strengthen their storytelling through head-turning campaigns, and provide a unique corporate social responsibility opportunity for agencies to engage employees’ talent and expertise.
Results & Impact
Purpose, Produced unlocked resources grassroots nonprofits could not access alone, driving measured increases in volunteers, donations, and engagement. Campaigns generated $3.7M+ in donated media value, 355M+ impressions, 700+ direct aid requests, and organizational growth reaching 3x original size.
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