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25 Days of Giving

Sleepopolis/Pillar4 Media PROJECT
25 Days of Giving by Sleepopolis/Pillar4 Media

credits

Title
  • 25 Days of Giving
Entrant
  • Sleepopolis/Pillar4 Media

About This Project

Summary

EVERY child deserves a soft place to lay their head at night – but too many kids in the U.S. don't have that. Sleep is foundational to good health, and it's even more important for children whose minds and bodies are still developing. As a sleep-focused media brand, we want to bring attention to this issue through content deep dives, personal stories, and a daily Instagram/TikTok campaign.

Goals & Objectives

25 Days of Giving raises awareness of childhood bed poverty (CBP) through a month-long daily mattress giveaway in December on Instagram/TikTok, a comprehensive editorial campaign, a robust PR strategy, and a donation to a local organization fighting CBP in their community at the end.

Results & Impact

In 2023, 34,689 people entered the daily giveaway, we reached 93 million people via earned media pickup + syndication (including a placement in Yahoo! Finance and multiple local TV interviews), and we donated $50,000 to Sleep in Heavenly Peace, an NC-based org who fights CBP.

the team

Alanna Nunez
  • Senior director of content
  • Sleepopolis/Pillar4 Media
Molly Stout
  • Head of content
  • Sleepopolis/Pillar4 Media
Jessica Banks
  • Health editor
  • Sleepopolis/Pillar4 Medida
Juniper Nie
  • Social media associate
  • Sleepopolis/Pillar4 Media
Abby Wood
  • PR Strategist
  • Sleepopolis/Pillar4 Media
Mascha Ploschadina
  • Graphic designer
  • Sleepopolis/Pillar4 Media
Chance Chipman
  • Senior UX designer
  • Sleepopolis/Pillar4 Media
Taylor Truitt
  • Associate UX designer
  • Sleepopolis/Pillar4 Media
Meghan Hynes Cole
  • Newsletter editor
  • Sleepopolis/Pillar4 Media
Brianna Auray
  • Data analyst
  • Sleepopolis/Pillar4 Media