JOIN OUR NEWSLETTER
About This Project
Summary
Our integrated communications campaign used museum exhibitions to highlight the intersection of art and activism and how African American artists have used Art as a Platform for Social Justice. Departing from previous campaigns, we used a phased approach and proactively released content from November 2023 to January 2024. In February 2024, the phased approach continued, with thematic content published weekly, including footage of live activations at the museum and educational resources.
Goals & Objectives
1. Develop accessible ways to educate new audiences on the intersection of art and activism 2.Reach out to audiences across platforms about our Black History Month offerings and initiatives 3.Celebrate the courage, creativity, and passion of African American artists as catalysts for social change.
Results & Impact
Our Google ranking increased to #5-listed above ASALH and History.com for the first time New collaborators, such as General Hospital, shared our content Pitching our press release led to over 680 media mentions (2.9 MM potential reach) Social media reached over 1.8 MM Marketing reached over 19.2MM.
JOIN THE NEWSLETTER