"The Spider Within"

About This Project

Summary

Sony Pictures Animation and Imageworks partnered with the Kevin Love Fund (KLF) to digitally release the animated short film, “The Spider Within: A Spider-Verse Story,” alongside a new mental health focused lesson plan from KLF, “The Hero Within.” The film was produced in the inaugural year of Sony Pictures Leading and Empowering New Storytellers (LENS) program, a training program that provides artists from underrepresented groups with a chance to gain valuable creative experience in animation.

Goals & Objectives

The goal of “The Spider Within” was distribution across social platforms to bring the film and KLF’s lesson plan to the next generation of audiences. The campaign also invited audiences to donate to KLF and provided an opportunity to showcase the diverse animation talent behind the LENS Program.

Results & Impact

In 2 months, the campaign generated 73 million views and 8 million engagements with high positive sentiment. As part of KLF’s lesson plan, the film was shown in classrooms globally, including several Miami schools who partnered with the Miami Heat to raise mental health awareness.