EXCELERATE: Moving at the Speed of Binghamton

About This Project

Summary

Binghamton University, a rising star among public higher education institutions, needed a theme to reflect its positioning and impact of a game-changing campaign. SteegeThomson met the moment with the EXCELERATE campaign. Grounded in research and hundreds of voices of alumni, students, faculty, and leaders, the name, an amalgamation of EXCEL and ACCELERATE, fit the community’s spirit to propel the University past a record-setting $260 million goal, to invest in programs, people, and the place.

Goals & Objectives

Our goal was to create a rich visual campaign leveraging energy and a contemporary graphic structure of the campaign brand to inspire donor audiences. We applied the brand to donor communications, banners, and buildings, and to digital materials we developed, from a website to a suite of videos.

Results & Impact

EXCELERATE made history for its participation, engagement, and investment. More than 30,000 donors helped Binghamton surpass its $260 million goal, and the launch event brought together hundreds to mark the occasion and engage in panel discussions illuminating the campaign’s impact and vision.