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About This Project
Summary
We teamed up with Altabank to raise awareness about the Great Salt Lake crisis and how its 48% volume decline poses significant threats to people, wildlife, and the economy. They are the first Utah bank to make a significant monetary contribution to Great Salt Lake conservation efforts—an example they hope other Utah businesses will follow. To shed light on this topic, we created an animated video to simplify the message that would resonate with Altabank customers' values.
Goals & Objectives
The goal was to educate and raise attention on this crucial topic through a video to be shared on Altabank’s social channels. Beyond education, the mission was to encourage other Utah businesses to take action and share ways for individuals to also help save The Great Salt Lake.
Results & Impact
The results and impact are based on social reach. On Facebook, the video received 53,587 impressions with a small boost. On Instagram, it received 6,057 organic impressions (a ~1886% increase over the average) and the video was in the top 3 performing posts for Altabank in the last 2 years.
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