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Pepsi Dig-In

Studio Mega PROJECT
Pepsi Dig-In by Studio Mega

credits

Title
  • Pepsi Dig-In
Entrant
  • Studio Mega

About This Project

Summary

Designed to enhance access, drive business growth, and increase awareness, the Pepsi Dig In platform supports Black-owned restaurants and their communities nationwide. Our strong partnership with PepsiCo has afforded us the opportunity to support this meaningful work and deepen our commitment to their strong community building and diversity efforts. Services: Visual Identity, Brand Guidelines & Toolkit, Motion Development

Goals & Objectives

Studio Mega was tasked with refining their brand across various touch points, including its visual system, motion-based expression, and entire digital experience. This partnership underscores our dedication to driving positive change and amplifying the impact of initiatives that champion diversity.

Results & Impact

In partnership with PepsiCo and EatOkra, Studio Mega helped Black-owned restaurants get the resources they need to get up and running by enhancing their digital platform. $3M in grants to 300 black-owned businesses. 700 restaurant optimizations. 17B foodies engaged.

the team

Kassie Panther
  • Senior Designer
  • Studio Mega
Rein Boyd
  • Designer
  • Studio Mega
Mariel Chavez
  • Designer
  • Studio Mega
Gwen Clarke
  • Senior Program Manager
  • Studio Mega
Josh Beyer
  • Partner & Managing Director
  • Studio Mega
Hallie Walker
  • Design Director
  • Studio Mega
Riley Cravens
  • Developer
  • Studio Mega (formerly)
Lauren Danner
  • Digital Producer
  • Studio Mega (formerly)