Protect Our Winters

About This Project

Summary

Today, Protect Our Winters (POW) is a global network of over 130,000 supporters in the outdoor sports community, reaching 57 million enthusiasts worldwide. Studio Mega collaborated with POW to evolve their brand identity and visual system, supporting their growth and ambitions. This also guided the POW Action Fund, which harnesses the outdoor community’s passion for wild places to drive political action on climate change. Services: Brand Identity, Brand Strategy, Social Campaign

Goals & Objectives

To solve the climate crisis, the world needs an organized effort from a global community. The POW identity system needed to help frame important voices within the climate conversation and provides a platform for individuals to be heard regarding climate policy.

Results & Impact

Our brand and campaign work sparked critical awareness, driving climate education and action where it's needed most. By amplifying the call for change, we fostered impactful climate policy shifts, increased alliance partnerships, and empowered communities to advocate for a sustainable future.