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The Ocean Needs More Friends Brand Campaign

Surfrider Foundation PROJECT
The Ocean Needs More Friends Brand Campaign by Surfrider Foundation

credits

Title
  • The Ocean Needs More Friends Brand Campaign
Entrant
  • Surfrider Foundation

About This Project

Summary

THE OCEAN NEEDS MORE FRIENDS The ocean makes up most of our planet, and plays a crucial role in our health and survival. Unfortunately this precious resource has been abused by humans for far too long. And now, more than ever, the ocean needs more friends. Our goal is to rally 1 million friends of the ocean to ?ght plastic pollution and climate change so our ocean, waves and beaches are protected for generations to come.

Goals & Objectives

Establishes the type of relationship we want the world to have with the ocean: abuser to friend Being a friend isn’t an overwhelming ask or commitment, so easier for the public to get involved It’s a positive and “love-based” message in keeping with our mission, ethos & values

Results & Impact

Over 1.5 million+ organic video views across Surfrider owned, partner and supporters channels. Over 130 million potential impressions with out of home placements like billboards, EV charging stations and television and web broadcasts. Over 5 million impressions through our paid advertising campaign

the team

Eddie Anaya
  • Sr. Director of Marketing & Communications
  • Surfrider Foundation
Ty Smith
  • Associate Director of Marketing
  • Surfrider Foundation
Jason Norcross
  • Creative Director
  • 72andSunny
Bryan Rowles
  • Executive Creative Director
  • 72andSunny
Jensin Isenberg
  • Senior Brand Manager
  • 72andSunny
Katie Kland
  • Senior Graphic Designer
  • Surfrider Foundation
Chris Champeau
  • Editor
  • Hecho Studios