CARE WITH PRIDE® PASSES THE MIC

About This Project

Summary

The CARE WITH PRIDE® initiative by Kenvue champions equality, inclusivity, and representation for LGBTQIA+ communities. Centered on communication, activation, and advocacy, it leverages media partnerships like with Jubilee and supports non-profits. The initiative includes in-depth interviews and collaborations to amplify diverse voices, combat marginalization, and foster authentic connections, ensuring continuous, impactful representation and community engagement.

Goals & Objectives

We aimed to achieve 3M impressions, 350K views, and 15K engagements, fostering real community relationships through strategic social content and collaborations. Objectives included maximizing visibility, substantial engagement, and building authentic relationships within the LGBTQIA+ community.

Results & Impact

We exceeded goals with 5.3M impressions, 480K views, and 20K engagements. Positive feedback highlighted the impact of diverse voices and intergenerational perspectives. Events like the LA Impact fundraiser strengthened community ties and raised over $375K for nonprofit partner Family Equality.