JOIN OUR NEWSLETTER
About This Project
Summary
The AllBetter campaign provides content to the largest repositories that fuel social media, creating a library of evergreen assets supporting the organizations and activists working to build a new culture of health. This content shifts the ability for regional organizations to generate momentum in their communities; engages a new generation of artists in the effort to build healthy outcomes; and advances the capacity for everyone working to make health more equitable.
Goals & Objectives
Over this 2 year project, we engaged a diverse group of digital creatives to design 4,000 pieces of content (GIFs and memes) and distribute these pieces of content across the platforms that fuel digital peer-to-peer conversations, while supporting organizations, advocates, and activists directly.
Results & Impact
The content created through AllBetter is unbranded, publicly accessible, and never expires. To date, it has generated over 25 Billion digital views, shifting perceptions around health equity and access. To develop & distribute this content, we have collaborated with over 250 organizational partners.
JOIN THE NEWSLETTER