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A Degree for Every Dream CUNY

The City University of New York PROJECT
A Degree for Every Dream CUNY by The City University of New York

credits

Title
  • A Degree for Every Dream CUNY
Entrant
  • The City University of New York

About This Project

Summary

Whether academic, professional or social, every prospective student has a dream and the goal of the campaign was to highlight CUNY's range of degree programs that can help students achieve their dream. Our 15+ messages each highlight an academic, social or professional dream along with vivid, dynamic and welcoming imagery. We address prospective students’ largest concerns by showcasing CUNY’s extraordinary offerings, both via our academic programs and social and professional opportunities.

Goals & Objectives

The goals of the campaign were to raise awareness around the variety of degree programs available at CUNY, and drive applications towards enrollment. Obtaining a college degree is very important for people from diverse backgrounds. It can lead to better job opportunities, and improved social status.

Results & Impact

The campaign delivered over 71K web visits, and 105,500 started applications across our media campaign mix. A CUNY degree can also help break down stereotypes and promote diversity in various fields. It gives individuals from diverse backgrounds a stronger voice and more influence in society.

the team

Junco Maite
  • Vice Chancellor for Communications & Marketing
  • The City University of New York (CUNY)
Monica Tavares
  • Associate Vice Chancellor for Communications & Marketing
  • The City University of New York (CUNY)
Alberto Maristany
  • Creative Director
  • The City University of New York (CUNY)
Geovanni Mieses
  • Digital Advertising & Media Buying Manager
  • The City University of New York (CUNY)
Melissa Henrius
  • Digital Advertising & Media Buying Specialist
  • The City University of New York (CUNY)
Phellix Rodriguez
  • Videographer
  • Phellix Rodriguez, Phe Studios Co-founder
Katie Nuñez-Rodriguez
  • Photographer
  • Phellix Rodriguez, Phe Studios Co-founder