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About This Project
Summary
In May 2023, The Rockefeller Foundation granted $2.8 million to GFN to increase the recovery and distribution of wholesome, nutritious food, strengthen food systems, and increase food access for food-insecure communities. The "More Than Food" campaign and storytelling project documents the processes and successes of this work.
Goals & Objectives
"More Than Food" served as part of the impact report from GFN to Rockefeller. The campaign was designed to spotlight food banks and the role of GFN, educate the public about how food banks improve food systems, and dispel a common misconception that food banks don't provide fresh food.
Results & Impact
The campaign led to some of the highest rates of content engagement that GFN has seen, including 16,400 views averaging 1.5 minutes on the landing page. This accounts for 63% of all site users. For organic social media: 41,000 impressions, 5% engagement rate, 16,500 video views.
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