How to become a healthier city, The Guardian US x Bloomberg Philanthropies

About This Project

Summary

Guardian Labs partnered with Bloomberg Philanthropies to create visually driven content centered around PHC’s impactful work. We featured three major urban centers in different corners of the globe who are confronting today's leading health crises—and highlight the exchange of ideas between cities that is driving huge technical and political advances. Our interactive storytelling was enhanced with data visuals, audio clips, ambient video and photo carousels.

Goals & Objectives

With the ultimate goal of saving lives by preventing noncommunicable diseases (NCDs) and injuries, Bloomberg hoped to raise awareness for impactful strategies and policies, influencing decision makers. This was an opportunity for BP to leverage the Guardian’s authority and credibility in the space.

Results & Impact

We were able to demonstrate effective solutions for our thought-leader audience, driving significant brand lift for Bloomberg Philanthropies. 115k page views, surpassing the goal of 93k. Average time spent was 3:00, exceeding the benchmark of 1:30. Social promotion was 18k clicks and CTR of 2.18%.