2026 Anthem Awards Winners Announced!
Go back

Co-Producing Cultural Change: Cats: The Jellicle Ball

The Theater Offensive PROJECT
Co-Producing Cultural Change: Cats: The Jellicle Ball by The Theater Offensive

credits

Title
  • Co-Producing Cultural Change: Cats: The Jellicle Ball
Entrant
  • The Theater Offensive

About This Project

Summary

The Theater Offensive, a Queer and Trans-led BIPOC organization, co-produced Cats: The Jellicle Ball, a reimagining of the Broadway classic centered on Black, Queer, and Trans artistry. Our campaign documented this historic journey through video, photography, and storytelling, highlighting why our role mattered, expanding access for underserved audiences, and connecting our local community to a national cultural moment.

Goals & Objectives

Our goal was to introduce Boston audiences to Cats: The Jellicle Ball while showing what it meant for The Theater Offensive to become a Broadway co-producer. We aimed to build excitement, increase access, organize community attendance, and elevate Queer and Trans voices.

Results & Impact

The campaign grew our Instagram audience from 4K to more than 5K followers. Across 13 posts, we generated 114K+ impressions, averaged 3.7K accounts reached per post, earned 6K+ engagements, and achieved a 5.5% engagement rate while bringing new audiences to the show.

the team

Todd McNeel Jr.
  • Associate Director of Marketing & Communications
  • The Theater Offensive
Joseph V. Porter
  • Chief Strategy & External Affairs Officer
  • The Theater Offensive