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Cone Health “We will be the ones” Case Statement

Tigermoth Creative PROJECT
Cone Health “We will be the ones” Case Statement by Tigermoth Creative

credits

Title
  • Cone Health “We will be the ones” Case Statement
Entrant
  • Tigermoth Creative

About This Project

Summary

After mobilizing a Philanthropy division and identifying the health system’s strategic priorities, Cone Health was ready to meet with their closest friends and partners to engage them in a mission to make our communities one of the healthiest in the Southeast. We created a unique concept for a campaign case statement to help development officers and high-level leaders foster critical conversations to rally prospective donors around the “We will be the ones” call to action.

Goals & Objectives

With pages for reflection, inspiring quotes and a keepsake journal format, the case encourages donors to contemplate their philanthropic legacy and how they can improve community health through prevention & health equity projects. We included a pocket to store giving records for future generations.

Results & Impact

This piece launched in the Fall of 2023, and Cone Health is so far ahead of its goal that our client plans to finish the campaign early. She's shared many emails and conversations highlighting the positive response to the case statement and stated it's been an invaluable tool for her team.

the team

Lyda Carpen
  • Creative Director
  • Tigermoth Creative
Rebecca LaPlante
  • Director of Client Services
  • Tigermoth Creative
Andrea Spencer
  • Director of Creative Writing
  • Tigermoth Creative
Betsi Robinson
  • Proofreader
  • Tigermoth Creative
Julie Palm
  • Proofreader
  • Tigermoth Creative
Michelle Schneider
  • Chief Philanthropy Officer
  • Cone Health
Jennifer Shoffner
  • Marketing Director
  • Cone Health
Chris English
  • Director of Photography
  • Tigermoth Creative
Katie Hutchinson
  • Illustrator
  • Tigermoth Creative