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About This Project
Summary
Survivor’s Hope asked us to develop a campaign that would help them address and reduce the stigma around speaking out about sexual violence and spread the word about their vital services. Inspired by their Sexual Assault Awareness and Recovery and Healing (SARAH) program, we worked with them to develop Let’s Talk About SARAH. The grassroots campaign focused on starting important conversations around sexual violence by harnessing the power of small-town gossip—for good.
Goals & Objectives
To get folks talking about sexual violence and show a need for their services to receive more funding, hire more staff, provide more support and reach more people. Our PR goal was to secure as much locally earned media as possible, facing a “filter” they ran up against in rural media coverage.
Results & Impact
Received coverage from 3 out of 4 rural news outlets QR code directed 900+ people to the website Increase in physical traffic and on phone lines, new volunteers who referenced campaign, local orgs wanting to collaborate and use campaign messaging Federal government committed $167k over 3 years
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