A Precious New Home

About This Project

Summary

"A Precious New Home" was a volunteer video campaign by Vantage Point Visuals as part of the Vista Project, a series of content for companies supporting good causes. Humble Design changes lives and communities by custom designing and fully furnishing home interiors for individuals, families, and veterans emerging from homelessness. We did a deep dive into their Day of Joy project, where Gensler Chicago pitched in to design a home for a deserving family.

Goals & Objectives

During Humble Design's annual Welcome Home fundraiser event, the video allowed donors to see the direct impact donations have on the families and communities they're serving. The secondary goal was to help tell their story and raise awareness for their cause on social media and their website.

Results & Impact

The video helped raise thousands of dollars for Humble Design's philanthropic endeavors. It strengthened its partnerships with local corporate sponsors such as Gensler, Uhaul, CB2, Article, and more. The video has gained many views nationwide and is now a focal point of Humble Design's website.