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Why Be Human: A Concert for Minneapolis Turned Outrage Into Over $750K of Direct Relief
Veeps PROJECT
About This Project
Summary
Be Human: A Concert for Minneapolis was Brandi Carlile's answer to the federal ICE deployment, Operation Metro Surge, which detained over 3,000 people and killed two U.S. citizens. In addition to speaking out, Carlile conceived and staged a livestreamed benefit at Target Center in under four days, using her new album Returning To Myself as its spine, turning grief and outrage into direct relief for targeted families and inviting those on the other side to change their mind.
Goals & Objectives
Turn a moment of civic trauma into direct relief: raise emergency funds for families harmed by ICE and border patrol activity in Minneapolis, channel public anger into something constructive, and open a door for Trump supporters to reconsider, without shaming them out of the room.
Results & Impact
Via Brandi’s Looking Out Foundation, over $750K was granted to The Advocates for Human Rights. With over 13K people in-person and tens of thousands more joining via livestream, the moment was captured widely by national press as a civic response to Operation Metro Surge, powered by artistry and hope
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