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About This Project
Summary
ITTRWY is a 5 month long digital campaign created for the Nature Connectedness Network. Backed by research from University of Derby, we are dedicating one month to each of the 5 pathways to nature connection, and inviting the audience to join in a monthly challenge to deepen their relationship with nature. We partnered with relevant practitioners, experts and artists to create inspirational free tools and resources for people of all ages.
Goals & Objectives
The campaign aims to raise awareness on what Nature connection is, the mental health and wellbeing benefits, and how it can be achieved and practiced. An objective within the overarching one is to make it accessible for disadvantaged groups and kids through free tools and guidance.
Results & Impact
With the campaign still running, we won’t know its full impact until it ends, but social media growth and website traffic suggests it’s being well received. Additionally, our partners have shared it on their channels which, combined, reach over 2.5M people.
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