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Rituals We Share | Love, Your Mind

Walton Isaacson PROJECT
Rituals We Share | Love, Your Mind by Walton Isaacson

credits

Title
  • Rituals We Share | Love, Your Mind
Entrant
  • Walton Isaacson

About This Project

Summary

The "Love, Your Mind" campaign from Huntsman Mental Health Institute and The Ad Council uses athletes' influence to normalize mental health care. By partnering with 11 major sports leagues, the campaign highlights athletes sharing mental health rituals like meditation and therapy. PSAs and digital content inspire fans to adopt similar practices, reframing mental health as essential for success. The campaign’s strategy aims to demystify mental health through storytelling and practical resources.

Goals & Objectives

Normalize prioritizing mental health by reframing it as a tool for success, not a sign of weakness. Encourage help-seeking behaviors by showing how athletes overcome challenges and succeed when they care for their mental health. Prioritize mental health in everyday life.

Results & Impact

The campaign achieved 15M online views, including 3.5M organic views through social media and 11.6M from donated YouTube ads. With 16K TV placements valued at $2.1M, the campaign aired during major sports events like the NBA Draft and NFL preseason, making a strong impact on mental health awareness.

the team

Ricardo Trejo
  • Exec Creative Director
  • Walton Isaacson
Anthony Brooks
  • Creative Director
  • Walton Isaacson
Kevin Simcox
  • Creative Director
  • Walton Isaacson
Andrea Loza
  • Assoc Creative Director
  • Walton Isaacson
Alex Haglund
  • Assoc Creative Director
  • Walton Isaacson
Chris Davis
  • Copywriter
  • Walton Isaacson
Elba Intriago
  • VP, Group Acct Director
  • Walton Isaacson
Leti Tovar
  • Account Director
  • Walton Isaacson
Raul Rios
  • VP of Strategy
  • Walton Isaacson
Shauna Williams
  • SVP, Head of Production
  • Walton Isaacson
Ben Karson
  • Senior Producer
  • Walton Isaacson
Nick Haussling
  • Music Supervisor
  • Walton Isaacson
Susan Spight
  • Dir of Business Affairs
  • Walton Isaacson
Lesley Howser
  • Traffic Manager
  • Walton Isaacson
Nzynga Hendricks
  • Project Manager
  • Walton Isaacson
Margaret Sansom
  • Finance Manager
  • Walton Isaacson
Sophia Taylor
  • SVP Communications
  • Walton Isaacson
Nina Meredith
  • Director
  • RadicalMedia
Molly Griffin
  • Executive Producer
  • RadicalMedia
Chris Kelly
  • Editor
  • Cabin Editing Co
Katie Pehowski
  • Asst Editor
  • Cabin Editing Co
Bryan Williams
  • Asst Editor
  • Cabin Editing Co
Stephanie Rose
  • Producer
  • Cabin Editing Co
Britt Carson
  • Executive Producer
  • Cabin Editing Co
Lisa Bramble
  • Head of Producetion
  • Cabin Editing Co