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Destination Canada “This is Canada: Yukon”

WBD’s Courageous Studios PROJECT
Destination Canada “This is Canada: Yukon” by WBD’s Courageous Studios

credits

Title
  • Destination Canada “This is Canada: Yukon”
Entrant
  • WBD’s Courageous Studios

About This Project

Summary

Inspired by Destination Canada’s “radically open” brand ethos, Courageous Studios and DC embarked on an effort to boost representation in the travel space and elevate the experience of LGBTQ+ travelers. We joined together on a mission to make Canada’s unexpected queer history more widely known – and expand audiences’ understanding of Yukon province by exploring its thriving queer and Indigenous community, with drag queen influencer BenDeLaCreme (1.1M followers on Instagram) as our guide.

Goals & Objectives

As an exercise in “radical openness”, our larger series was designed to expand ideas about who a traveler is, what travel can be, and what radical openness means for all of us – all while changing perceptions about Canada for domestic and international travelers, and especially LGBTQ+ travelers.

Results & Impact

Our campaign – distributed domestically and internationally – amassed 55.8M+ impressions, 8.2M+ platform views, 1.76M long-form video completions, and 7.9M+ digital and social completions. Even better: 95% of viewers expressed a desire to learn more about Canada and a keen interest in visiting.

the team

Cassandra Evanisko
  • Director & Creative
  • Courageous Studios
Sara Intrator
  • Producer
  • Courageous Studios
Joshua Mackin
  • Creative & Writer
  • Courageous Studios
Paul Sundue
  • Creative Director
  • Courageous Studios
Jillian LaVinka
  • Director & Creative
  • Courageous Studios
Tiffany Tran
  • Producer
  • Courageous Studios
Jessica De La Rosa
  • Production Manager
  • Courageous Studios
Jen Cohen
  • Production Coordinator
  • Courageous Studios
Jessica Gleason
  • Production Lead
  • Courageous Studios
Colin Mackenzie
  • Local Fixer
Igor Kropotov
  • Cinematographer
Kyle Taylor
  • 1st Camera Assistant
Marty O'Brien
  • 2nd Camera Assistant
Max Mellman
  • Sound Recordist
Daniel Little
  • Production Assistant
Mack Smith
  • Production Assistant
Elaine Casap
  • Editor
  • Courageous Studios
John Clifton
  • Assistant Editor
  • Courageous Studios
Edward Chow
  • Motion Graphics
  • Courageous Studios
Travis Fast
  • Colorist
TJ Drumser
  • Sound Mixer
Amanda Lundquist
  • Post-Production Coordinator
  • Courageous Studios
Matthew Chao
  • Post-Production Supervisor
  • Courageous Studios
Steve Boyadzhyan
  • Director, Post Operations
  • Courageous Studios
Seida Saidi
  • Design Production Manager
  • Courageous Studios
Krystalina Tom
  • Designer
  • Courageous Studios
Nuri Kim
  • Developer
  • Courageous Studios
Sean Brown
  • Director, Design
  • Courageous Studios
Natasha Marrache
  • Activations
  • Courageous Studios
Annie O'Hea
  • Activations
  • Courageous Studios
Lisa Dow
  • Legal
  • Courageous Studios
Stephanie Wood
  • Solutions
  • Courageous Studios
Katrin Barbarello
  • Sales
  • Courageous Studios
Jaemie Sures
  • Content Strategist
  • Destination Canada
Nancy Steward
  • Marketing Manager
  • Destination Canada
Tae Hoon Kim
  • Producer
  • Destination Canada
Andrea Tortolano
  • Marketing Specialist
  • Destination Canada
Nicolas Sirois
  • Sr Director, Brand Communications
  • Destination Canada
Samantha Rosenberg
  • Director, Creative Partnerships
  • Initiative
Jessica Ellis
  • Sr. Project Manager
  • Initiative
Chris Gairdner
  • VP, Head of Creative Partnerships
  • Initiative