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Made to be Remade

We Are Social PROJECT
Made to be Remade by We Are Social

credits

Title
  • Made to be Remade
Entrant
  • We Are Social

About This Project

Summary

adidas know that plastic waste is a problem. They created Made to be Remade. Sportswear designed to be recycled. Consumers wear it down, then return it to adidas to remake new products. A circular production model which takes waste, and gives it a new life. To educate GenZ on how the process works, we integrated that circularity thinking into our film. Designed to seamlessly loop on social, showing how the journey never ends as each product can be remade into something new at the end of its life

Goals & Objectives

We needed to educate Gen-Z consumers across the globe on how the Made to Be Remade process works, and we wanted to integrate that circularity thinking into the heart of our campaign. Using the film we needed to show how the journey never ends as each product can be remade into something new.

Results & Impact

Our Made To Be Remade content generated nearly 3x more reach on Instagram compared to other adidas global posts. Fans seemed on board with the idea , but also discussed how adidas were leading the charge for a sustainable future. Total reach 2.8m Total engagement 74k Total views 1.2m

the team

Simon Richings
  • Executive Creative Director
  • We Are Social
Doug Stewart
  • Associate Creative Director
  • We Are Social
Alex Milic
  • Creative
  • We Are Social
Kate Pirouet
  • Producer
  • We Are Social
Connor Spindler
  • Producer
  • We Are Social
Dan Parker
  • Group Editorial Director
  • We Are Social
Ruaridh O'Donnell
  • Associate Editorial Director
  • We Are Social
Ashley Birch
  • Senior Editor
  • We Are Social
Dan Chirwa
  • Senior Editor
  • We Are Social
Robert Jones
  • Senior Editor
  • We Are Social
Joe Weston
  • Head of Sport
  • We Are Social
Leonie Strak
  • Senior Account Director
  • We Are Social
Sarah Boak
  • Account Manager
  • We Are Social
Kit Peebles
  • Project Director
  • We Are Social
Ross Hassell
  • Associate Project Director
  • We Are Social
Jamie Harris
  • Senior Project Manager
  • We Are Social
Lizzie Slattery
  • Resource Team Lead
  • We Are Social
Amelia Calder
  • Resource Manager
  • We Are Social
Alvaro Carballido
  • Strategy Director
  • We Are Social
Ella Rule
  • Strategist
  • We Are Social
Mira Kopolovic
  • Cultural Research & Insights Director
  • We Are Social
Susie Hogarth
  • Research & Insights Director
  • We Are Social
Greg Fadden
  • Associate Design Director
  • We Are Social
Giulia Mazzucconi
  • Senior Designer
  • We Are Social
Ana Perez Lopez
  • Senior Designer
  • We Are Social
Tom Makinson
  • Senior Designer
  • We Are Social
Camilla Masiero
  • Midweight Designe
  • We Are Social
Izzie Dabrowska
  • Midweight Designer
  • We Are Social
Jake Farmer
  • Midweight Designer
  • We Are Social
Wil Barker
  • Midweight Designer
  • We Are Social
Angela Woods
  • Executive Producer
Pieter Snyman
  • DoP
The Queen
  • Director
Rich Martin
  • Sound Design
Edwin Metternich
  • Grade
Keiran Baxter
  • VFX
Riley Petty
Stephane Viarnaud
Tyler Alexander
Anna Smolovyj