Change that lasts: 40 years of Mama Cash's feminist impact

About This Project

Summary

In 2023, Mama Cash celebrated 40 years of fierce support to feminist movements globally, and they commissioned a research study to reflect on and evidence the organisation’s impact since 1983. Designed and developed by W.Land — a comms for development agency — "change that lasts" is an interactive report that sheds light on Mama Cash’s contributions to the fight for the rights of women, girls, and trans and intersex people. The interactive site contains a downloadable report and 15 resources.

Goals & Objectives

We want to give recognition to the thousands grantee partners that leveraged Mama Cash's support to push the world forward for the rights of women, girls, and trans and intersex people. We also want to influence the donor community to move more and better resources to feminist causes.

Results & Impact

In only two weeks, +50k stakeholders visited the interactive report. The email campaign to promote the report engaged with +90k people, and the social media plan achieved +100k engagements. More importantly, we sparked global conversations about feminist activism and the need for more resources.