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World Central Kitchen Leads Humanitarian Aid to Gaza by Air, Land & Sea

World Central Kitchen PROJECT
World Central Kitchen Leads Humanitarian Aid to Gaza by Air, Land & Sea by World Central Kitchen

credits

Title
  • World Central Kitchen Leads Humanitarian Aid to Gaza by Air, Land & Sea
Entrant
  • World Central Kitchen

About This Project

Summary

WCK’s earned media/PR campaign to call attn to the need for more aid routes to Gaza- a lasting legacy for 7 WCK workers killed in an IDF strike, & for 200+ aid workers lost. WCK served 52+ million meals, dispatched 1,700+ trucks, opened 80+ community kitchens & built 4 WCK kitchens, consistently providing 50%+ of NGO aid. (bit.ly/3WtOikV) WCK made history by opening a maritime aid corrider, the first in 2 decades. José says, “The greatest failure right now would be failing to try.”

Goals & Objectives

Increase awareness on need for more humanitarian routes Open maritime corrider Assemble Arab coalition for aid by sea Lead effort to feed by land, air and sea Raise millions Mobilize Muslim community An independent investigation into IDF airstrike Educate on community model response

Results & Impact

WCK “prompted speedier & more tangible reaction than months of street protests throughout the world or any of the UN resolutions so far” -Guardian Mentions: 258,226 - Reach 979.6B+ Rare Zakat cert 4 non-Muslim org UAE, Qatar & Cyprus opened sea route AU, Canada, US, Poland,UK demand investigation

the team

Erin Gore
  • CEO
  • WCK
Linda Roth
  • CCO
  • WCK
Richard McLaws
  • Content Manager
  • WCK
Hannah Griffith
  • Content Associate
  • WCK
Alex Ervin
  • Content Assistant
  • WCK