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World Food Program USA

World Food Program USA PROJECT
World Food Program USA

credits

Title
  • World Food Program USA
Entrant
  • World Food Program USA

About This Project

Summary

World Food Program USA launched an organic Emergency-Gaza campaign focused on educating the public by highlighting the pivotal role of the United Nations World Food Programme (WFP). In collaboration with celebrities like The Weeknd, The Golden Balance (Ahmad Alzahabi) and journalist Hind Khoudary, we shed light on the realities of life in Gaza and underscored WFP's vital humanitarian efforts. As our audience gained knowledge about the crisis, we transitioned to a fundraising ask.

Goals & Objectives

WFP USA featured WFP's vital role in Gaza, to dispel misinformation and mobilize support through fundraising initiatives. This was a deliberate progression from laying a foundation of educational content to spotlighting WFP operations and conveying Gazans' experiences.

Results & Impact

Social media posts garnered 2.1M impressions and 1.5M views, resulting in an organic fundraising surge of $160K , a remarkable 559% iYoY increase since October 2023. garnered 2.1M impressions and 1.5M views. By collaborating with social media influencers and WFP Goodwill Ambassadors, we extended ou

the team

Nicole Thomas
  • Director of Social Media
  • World Food Program USA
Tessa Climer
  • Senior Associate of Social Media
  • World Food Program USA
Jessamyn Sarmiento
  • Chief Marketing Officer
  • World Food Program USA
Jill Ammon
  • Senior Director of Advertising
  • World Food Program USA
Angela Kung
  • Director of Digital Advertising
  • World Food Program USA