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Features

Impact Series

In Conversation with Mai Nguyen of Work & Co

Season 2 Episode 17 | Mai Mguyen – MD of Growth, Work & Co: Diversity, Equity & Inclusion

In this episode, we’re joined by Managing Director of Growth at Work & Co, Mai Nguyen, in honor of our Diversity, Equity & Inclusion Cause! In addition to partnering with clients at Work & Co in unique and impactful ways, Mai Nguyen leads the Work & Co Fund, which is committing $1 million in design, strategy and development resources to Black nonprofits and startups. Stream this dialogue for an exploration of how the Work & Co Fund is focusing on innovation and cause-based projects by supporting organizations like Planned Parenthood Federation of America, Metropolitan Transportation Authority, Giving Gap and more.

 

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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