In Conversation with Vanessa Serrao of National Geographic Society's Impact Story Lab

Impact Series

In Conversation with Vanessa Serrao of National Geographic Society’s Impact Story Lab

Season 2 Episode 18 | Sustainability, Environment & Climate with Vanessa Serrao

In this episode, we’re joined by Vanessa Serrao, Vice President of National Geographic Society’s Impact Story Lab, in honor of our Sustainability, Environment & Climate Cause!

Vanessa Serrao leads the newly launched Impact Story Lab at the National Geographic Society, an initiative that combines creative excellence with social, cognitive, and behavioral science to drive positive change. Stream this episode to dive into Vanessa and her team’s diverse content and multimedia productions — including world-class film, audio, photography, VR/AR experiences and other media — and learn how they’re helping to further the goals of National Geographic’s Explorer-led programs.

Watch the full discussion below!

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Learn more about National Geographic Society’s Anthem-winning work

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Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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