New Categories in the 5th Annual Anthem Awards

Anthem Blog

New Categories in the 5th Annual Anthem Awards

No matter your medium—viral Short-Form Video to in-person activations—find the category for your work across our new honors

Advocacy takes on countless forms. From a global campaign to a 15-second TikTok, what defines it is the purpose to better the world for people and our planet. As the challenges in the impact space get tougher, the work only grows more dynamic. We’re inspired by the individuals and organizations paving unique avenues to create change.

To expand the breadth of work the 5th Annual Anthem Awards recognizes, we’re thrilled to introduce a slate of brand-new categories! Read on to find your fit at The Anthem Awards.

Awareness

Change begins with awareness. The boom in social is accelerating how people keep up with the latest developments to the causes they care most about. The 5th Annual Anthem Awards is excited to honor the creators, teams and activists advocating for change through multimedia. We’re thrilled to introduce dedicated categories for:

Short-Form Video
Documentary or Film
Show or Video

Fundraising & Resource Development

Every conscious initiative or campaign needs a foundation. As funding continues to ebb and flow—both private and federal—teams across the impact industry are finding creative routes to secure resources. We’re honoring this adaptable work by introducing new honors, including:

Donor & Volunteer Engagement
In-Kind Contributions & Drives
Best Creator Collaboration

Team & Internal Initiatives

Greenhushing to legal red tape, branded purpose-driven work is facing challenges. But the teams behind theses crucial initiatives are holding strong, continuing to create large-scale solutions to social issues. We’re thrilled to carve a space proudly recognizing these efforts with a new Corporate Social Responsibility honor under our team-focused categories.

If you’re creating campaigns, initiatives and events in these areas, here’s how you can find the right category for your work. The Anthem Awards accepts work done across seven core cause areas:

Diversity, Equity, Inclusion & Belonging
Education, Art & Culture
Health
Human & Civil Rights
Humanitarian Action & Services
Responsible Technology
Sustainability, Environment & Climate!

Enter before the Early Entry Deadline on Friday, June 6 for best pricing.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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