Why Recognizing Impact Matters More Than Ever

Anthem Blog

Why Recognizing Impact Matters More Than Ever

Here’s how the 5th Annual Anthem Awards is recognizing social impact work, despite challenges from across the industry.

A colorful graphic with a multi-layer rubix cube on the right half of the image, with copy "Champion Your Resilience" on the top-left and "Early Entry Deadline, June 6th" on the bottom-left.

While progress has never been linear, our community is facing unprecedented challenges. Funding freezes, erosion of civil liberties, rollbacks in climate action, and anti-Trans legislation are just a few of the new obstacles that seem to arise daily. But in response, teams are fighting like never before. From the frontlines to boardrooms, the spirit for collective action is alive with a new urgency.

At The Anthem Awards, we believe in the power of people to create change. It’s critical—now, more than ever—to recognize the tireless efforts of those building a better future and bring together our community of changemakers.

Honor your work at the 5th Annual Anthem Awards to Champion Your Resilience and amplify the ways you’re changing the world.

Presented by The Webby Awards and the International Academy of Digital Arts & Sciences, The Anthem Awards honors the purpose & mission-driven work of people, companies, and organizations worldwide.

With our first-ever podcast, and a slate of brand-new judges, categories and all-new events, the 5th Annual Anthem Awards is here to support and uplift our community throughout this next chapter.

Submit your work by the Early Entry Deadline on Friday, June 6 for best pricing.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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